Al Eidson is a SparkLabKC founder. Eidson has founded and led two marketing companies, including his current firm (Eidson & Partners) that focuses on new product strategies and introductions. The firm has been engaged in the market launch of more than 200 products/ventures including dozens of Microsoft products. He began his career in Brand Management (Folgers) at Procter & Gamble. He has been a stockholder in several early stage companies. In addition, he has taught at Kauffman Foundation.