CHARLOTTE TRITCH

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Charlotte earned an undergraduate degree from Indiana University and an MBA from The University of Chicago.   Over the past fifteen years she has held a variety of leadership positions – largely concentrated in marketing management and brand strategy within both small and large organizations.  

After completing her MBA, Charlotte started her brand management career at Alberto Culver, a personal care products company in Chicago, managing hair care brands such as TRESemmé, Nexxus, and Alberto V05.  She then accepted a marketing management position at Payless Shoes in Topeka, KS, where she was responsible for marketing the women’s footwear and accessories brands, and led the guest designer partnerships and cause marketing efforts.  Charlotte then applied her consumer marketing experience to the hospitality industry, first as the marketing director for three boutique hotels in Lawrence, KS and then as an independent consultant working primarily with clients in the hospitality industry.

She joined the University of Kansas as the Associate Director of Entrepreneurship Programs in 2011.  Charlotte currently teaches three undergraduate courses, Small Business Management, Entrepreneurship in Practice, Corporate Entrepreneurship, serves as the faculty advisor for the KU Entrepreneurship Club, KU Enactus (formerly SIFE - Students in Free Enterprise), KU Fashion Club, and works with MBA students through KU’s Jayhawk Consulting practice.  Charlotte also serves on the board of StopGap, Inc., a nonprofit organization that assists youth who are aging out of the foster care system.