GEOFF PICKERING

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Geoff Pickering is Managing Director of Client Services and Digital Practices at DEG. 

DEG is a privately held digital marketing and technology firm with 170+ employees. His responsibilities are management and oversight of: Account Management, Email, CRM, Analytics & Insight, eCommerce, Enterprise Collaboration, Mobile, WCM, Paid Media, and Social. 

Some of Geoff’s clients include: GoPro, Hallmark, Purina, Lee, Wrangler, Timberland, Cabela’s, Gordman’s, Helzberg, KCPL, Mozilla, and New Balance. 

Pickering’s previous experience includes: 

Co-Founder/Board Member - KairosAnalytics: Creates engaging opportunities for like-minded individuals that are passionate about analytics and data analysis and how that passion translates into business results for our members. 

SVP & VP Managing Director of Digital Marketing - Barkley: Director of digital marketing and strategic consultation for all Barkley accounts. 

Vice President, Digital Czar & GM (Kansas City Office) - Adamson: Hired specifically to provide interactive expertise and to help grow the overall business. My role included being a change agent, senior interactive advocate, strategist and mentor. 

VP Director of ICS - Nicholson Kovac: Hired specifically to grow the interactive marketing capabilities of Nicholson Kovac, Inc. Also played a large role in strategic leadership and management. 

VP Marketing Director - Digital Evergreen Barkley: Hired specifically to grow the interactive marketing capabilities of Barkley. Primary role was change agent, senior interactive advocate, strategist and mentor. Also a member of the "Dream Team" a select group of 10 individuals handpicked by Brian Brooker (CEO) to become future leaders within Barkley and the industry. 

Associate Media Director - Valentine Radford Advertising: Primary role was managing new business, media research, client work for all channels (offline or online) and all resources (the planning and buying functions) for half of the client account base. 

Account Executive - Fox-Higbee: My first real job. I did it all. New business cold calls, TV/Radio Production, Media Planning, Traffic, dropping checks off at the bank, making coffee, etc. etc. Great learning experience. 

Geoff Pickering's Organizations: 
- Gateway Interactive Marketing Association, Board of Directors, May 2007 to Present 
- Kairos Analytics, Board of Directors, January 2010 to Present