Joe Massman is CFO and Chief Operating Officer at Kansas City University of Medicine and Biosciences. Massman has extensive experience in debt and equity fundraising, as well as the development of financial and operating infrastructures for rapidly growing companies. He currently manages finance and operations at Kansas City University of Medicine and Biosciences, a leading educator of health professionals and one of the nation’s largest medical schools. Prior to his current role, Massman founded The ETF Store, which was recognized as the first fee only investment advisor to manage portfolios constructed solely with exchange traded funds. Previously, he was the Chief Financial Officer at, an online logistics provider, which during his tenure grew from less than $1 million in revenue to become one of the largest freight brokers in the country. He also was the controller at, an online retailer that grew from zero to more than $70 million in revenues in less than three years.