Contact: Jennifer Fettchenhauer
Eidson & Partners, Inc.
Life Equals closes round of seed funding with Local and Central Kansas Investors
Kansas City, Mo. – February 3, 2015 – SparkLabKC congratulates wellness startup, Life Equals, a company from the 2014 SparkLabKC class, on the firm’s closing of an initial round of seed funding. This funding allows Life Equals to upgrade the firm’s e-commerce platform, streamline fulfillment, build the company’s retail footprint and expand the company’s brand ambassador marketing program.
Life Equals markets a line of vitamins through retail partners including Whole Foods Market, Nature’s Own, Hy-Vee and via an e-commerce platform. Life Equal’s products are pharmaceutical grade, 100% Made in America vitamins. With every purchase, the company donates one month of essential children's multivitamins to an undernourished child through a partnership with Vitamin Angels. These worldwide donations are specifically to at risk children under five – helping children gain access to lifesaving and life changing vitamins and minerals.
“The nutrition crisis is the number one most addressable issue facing humanity today. Worldwide, one in three childhood deaths is attributed to malnutrition. In fact, the lack of nutrients is a greater cause of death than AIDS, malaria and parasitic infections combined. And, with more Americans experiencing food insecurity, this isn’t just a developing country problem,” says co-founder and CEO Kyle FitzGerald.
Kevin Fryer, Managing Director of SparkLabKC noted, “With this round of funding, Life Equals is in a position to rapidly upgrade their operation and roll out across additional markets. These investments will build brand awareness and volume, while reducing operating costs.”
Life Equals CEO, Kyle FitzGerald, said, “We are very pleased to complete this round of funding with investors that add experience and value. With business connections into large corporate organizations, we will be exploring the corporate wellness arena. This project accelerated 24 months ago when we partnered with Kansas City Internal Medicine (KCIM) and became their official vitamin line. Through that partnership we expanded our product offering from three to 10, partnered with Whole Foods Market and were accepted into the SparkLabKC program. We are now positioned to maximize Life Equals’ potential in the months ahead and grow brand awareness.”
Life Equals did not disclose the terms of the investment nor the investors.
Interested consumers can sign up to receive Life Equals’ newsletter at www.life-equals.com.
About Life Equals: Life Equals is a progressive wellness company that markets a line of adult vitamins. With every purchase, Life Equals gives one month of essential children's multivitamins to a undernourished child in need. One for One. To learn more about Life Equals, see www.LifeEquals.com
About Vitamin Angels: Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers, and children under five—gain access to lifesaving and life changing vitamins and minerals. In 2014, Vitamin Angels is working to reach 40 million children in approximately 45 countries, including the US, with the vital nutrients they need as a foundation for good health. Vitamin Angels has received seven consecutive four-star ratings from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit www.vitaminangels.org
About SparkLabKC: SparkLabKC is an early-stage technology business accelerator based in Kansas City, Mo., created to help driven mid western entrepreneurs forge their ideas into successful companies. SparkLabKC selects 10 promising startups each year for a 90-day intense, in-residence, mentor-driven program that provides up to $18,000 in seed capital, business advisory services, free workspace and a formal demonstration day with potential investors. This is a proven accelerator program adapted to the Kansas City region. The program builds on public-private partnerships and the strengths of the region’s vast entrepreneurial community. Startups that have been through this kind of program have a superior track record of generating new companies, new jobs and achieving a significant impact in their communities.
For more information go to SparkLabKC.com